Designed by top industry experts, What’s in Store Live 2024 is an interactive marketplace showcasing innovative technology and aspiring merchandising that will awake IDDBA 2024 attendees senses.

Walking through the popular showfloor feature, IDDBA’s Five Guiding Trends will come to life through sponsored products, augmented reality and maybe a robot or two.

IDDBA is excited to highlight our current WISL 2024 sponsors. For more sponsorship information, please reach out to Michele at



Sponsorship Level

Sponsorship Level
  • All
  • Bronze Sponsor (24)
  • Silver Sponsor (20)
  • Gold Sponsor (8)
  • Platinum Sponsor (7)
  • Partner (6)
  • Co-Sponsor (2)
  • Education Live Stage Sponsor (2)
  • Uncategorized (1)

American Beverage Marketers

810 Progress Blvd
, New Albany
, IN
With a broad collection of puree infused syrups that are incredibly versatile, the culinary possibilities are endless. Real can be utilized across all culinary arts and mixology efforts. Whether you're drizzling Pumpkin Real on a fresh batch of baked goods or adding an ounce of Guava Real to your favorite cocktail, these products make exotic and hard-to-come-by flavors easily accessible to all. We want to empower home cooks, mixologists and chefs alike to push their creations to the next level with high quality ingredients at their side.
Silver Sponsor

Anchor Packaging LLC

13515 Barrett Parkway Dr Ste 100
, Saint Louis
, MO
Rigid packages; hot/cold prepared meals, sides, sandwiches, salads, baked goods, and more. Preserves taste & texture to keep fried foods hot & crispy for 3 hrs. Hinged or separate anti-fog clear lids drive impulse sales. Tamper-evident clear PET.
Silver Sponsor

Atalanta Corporation

1 Atalanta Plz
, Elizabeth
, NJ
Atalanta is the largest privately held food importer in the United States and imports thousands of unique items from more than 60 countries around the globe. The expansion of its portfolio and customer base over the past 76 years reflects the growth of the market's demand for quality and specialty imported foods.
Platinum Sponsor

Bel Brands USA

30 S Wacker Dr Ste 3000
, Chicago
, IL
Global marketer and producer of dairy products including well-known brands Mini Babybel, The Laughing Cow, Boursin, Kaukauna, Price’s, Merkts, and Nurishh.
Silver Sponsor

Better Butter

3195 W Professional Cir Ste 300
, Salt Lake City
, UT
When you upgrade your butter, you elevate everything—from the littlest moments to some of life’s biggest.
Bronze Sponsor

California Milk Advisory Board

2156 W Grant Line Rd Ste 100
, Tracy
, CA
California is #1 in milk production & is a source of quality, sustainable cheese, yogurt, & other dairy products. Funded by dairy families, the CMAB is dedicated to nourishing the world with the wholesome goodness of Real California Milk.

Champion Foods, LLC

23900 Bell Rd
, New Boston
, MI
Champion Foods is a leading manufacturer of quality food products for both Private Label and Store Brands, specializing in Pizzas and Breadsticks.
Bronze Sponsor

Cheese Merchants Of America

1301 Schiferl Rd
, Bartlett
, IL
Cheese Merchants is a family-owned and led business with state of the art facilities and services to meet your cheese needs.
Silver Sponsor

Cindy’s Kitchen

, MA
It is our passion to pursue excellence and to create, manufacture and deliver clean, innovative, and delicious products to the marketplace for all to share and enjoy with their friends and family.
Bronze Sponsor

Clyde’s Donuts

1120 W Fullerton Ave
, Addison
, IL
Clyde’s Donuts is a leading supplier of Ready to Finish and Ready to Sell donuts for the in-store bakery and foodservice markets. Clyde’s specializes in providing a total donut solution to simplify the bakery and satisfy consumer demand.
Silver Sponsor

Columbus Vegetable Oils

30 East Oakton Street
, Des Plaines
, IL
Columbus Vegetable Oils has evolved from a small father and son packing company to a reputable force in the fats and oils industry. As a dependable partner that focuses on helping you grow your business via quality, availability, service, and expertise, we are more than responsive. We are proactive in collaborating with your business.
Gold Sponsor

Cool Display Solutions Inc

3179 Mainway
, Burlington
, ON
L7M 1A6
Explore our line-up of brandable refrigerated promotional display units and create more sales for your product and store. Find the best chilled display solution from our range of permanent and temporary units.

Creative Pops

2890 W State Road 84, Unit 103
, Fort Lauderdale
, FL
Cake Pops are the perfect sweet ending for any occasion, meal, or just for fun in the middle of the day. Convenient thaw & serve. Perfect for dessert when you only want a bite and great for all ages.
Bronze Sponsor

Damascus Bakery

56 Gold St
, Brooklyn
, NY
As third generation bakers, today we proudly continue our grandfather’s legacy, delivering “America’s Original Pita” – and our artisinal flatbreads – to your pantry!
Silver Sponsor

David’s Cookies

11 Cliffside Dr
, Cedar Grove
, NJ
Retail-Ready Individually Wrapped items, Cookie Doughs including Decadent, Edible, Vegan & Gluten Free, Brownies, Muffin Batter, T&S Muffins, Cheesecakes, Cinnamon Rolls, Scones, Crumb Cakes, Layer Cakes, Individual Desserts, Fruit Tart Bases.
Silver Sponsor

Dawn Foods

3333 Sargent Rd.
, Jackson
, MI
Dawn started in 1920 with a vision to provide bakers with high-quality, great-tasting ingredients. Today, we live up to that vision by inspiring bakery success every day.
Bronze Sponsor

DecoPac, Inc.

3500 Thurston Ave
, Anoka
, MN
DecoPac is a supplier of cake decorations to professional cake decorators and bakeries.
Bronze Sponsor

Ditsch USA

311 Northland Blvd
, Cincinnati
, OH
Ditsch Pretzels are a Bite of Happiness! Pretzels have been our passion since 1919. We make Clean Label Pretzels; with No Preservatives & No Artificial Ingredients. Our Pretzels are fully baked and shipped frozen; just thaw and sell.
Silver Sponsor

Emmi Roth

5525 Nobel Dr
, Fitchburg
, WI
We craft cheese with heart and develop products made to inspire. From making some of the most awarded cheeses in the U.S. to importing Switzerland’s most beloved cheeses, we work every day to provide the world’s best cheeses.
Gold Sponsor

ENJAY Converters Ltd.

495 Ball St
, Cobourg
, ON
K9A 3J6
Established in 1983, ENJAY Converters is a SQF, 3rd party audited, manufacturer of food contact packaging for the Bakery and Deli Markets.
Bronze Sponsor

Ficacci Olive Co.

Via Empolitana Km 6,350
, Castel Madama
, Rome
Ficacci is renowned for the freshness and quality of olives and antipasti, serving both retail and foodservice segments in more than forty countries.
Gold Sponsor

Fine Choice Foods

23011 Fraserwood Way
, Richmond
, BC
V6V 3B3
Asian-inspired cuisine from our authentic Chinese kitchen built two generations ago made the way your family would – that’s food with heart.
Silver Sponsor


14701 Flint Lee Rd
, Chantilly
, VA
Artisan baked crackers with the perfect crunch! Our crackers are baked from scratch using simple, NON-GMO, USDA ORGANIC ingredients. Family owned and keeping it crunchy since 1992!
Bronze Sponsor


61 S Paramus Rd
, Paramus
, NJ
Founded 150 years ago, FrieslandCampina has grown to become one of the world’s largest dairy companies. Our purpose is nourishing by nature. It stands for better nutrition for the world, a good living for our farmers, now and for generations to come.


2016 Gees Mill Road
, Conyers
, GA
Hillphoenix, a leading manufacturer of display cases and commercial refrigeration systems, provides fresh, innovative customer-centric solutions that help our customers stay relevant and competitively differentiated with retail refrigeration.


1 Hormel Pl
, Austin
, MN
A global branded food company with more than 20,000 team members worldwide, making a difference for our customers, communities and shareholders.
Education Live Stage SponsorSilver Sponsor


9555 Dry Fork Rd
, Harrison
, OH
Located in Harrison, Ohio, Hubert is dedicated to helping foodservice providers impact their bottom line by providing the right products, the best customer experience, responsive service and ongoing thought leadership, and expertise.

Idahoan Foods

900 Pier View Dr
, Idaho Falls
, ID
We’ve spent 60 years growing REAL Idaho® potatoes to give you perfect homemade taste in minutes—just to bring you America’s Favorite Mashed Potatoes. What are you having for dinner?
Bronze Sponsor

Ines Rosales USA, LLC

PO Box 2147
, Rockville
, MD
Looking for the perfect pairing for your favorite cheese? Craving a new snack? Ines Rosales’ Tortas are the perfect bite, the sweet and balanced taste of their ingredients will simply delight your senses. Crispy, light, flaky, handmade…delicious!
Bronze Sponsor

IRCA Group Americas

21013 Gallarate
, Viale Danimarca
, 3021013 Gallarate
VA, Italy
The IRCA Group is an international leader in chocolate, creams, and high quality ingredients. With a solid history of over 100 years in the sector, the Group has its headquarters in Italy (Gallarate) and a strong global footprint with 23 production sites and over 2000 employees in Europe, the United States and Vietnam.
Bronze Sponsor

J&J Snack Foods Corp.

6000 Central Hwy
, Pennsauken
, NJ
Our company’s success in the soft pretzel business paved the way for an evolving portfolio of snack foods, baked goods, frozen novelties and frozen beverages.
Silver Sponsor

Joseph’s Bakery

30 International Way
, Lawrence
, MA
Celebrating 5o years of fresh, authentic and healthy flatbreads. Baked fresh since 1972. Fresh and delicious pita, wraps and lavash flatbreads.
Bronze Sponsor

Killer Brownie Distribution

650 Precision Ct
, Dayton
, OH
We craft rich, multi-layered, gourmet brownies that are unlike any dessert you’ve ever tasted.
Silver Sponsor

Klondike Cheese Co.

W7839 State Road 81
, Monroe
, WI
Award winning dairy producers of Feta, Greek Yogurts, Dips, Sour Cream and Muenster, Brick, Havarti, and Gouda Cheeses. Available in Retail, Foodservice and Industrial sizes.
Silver Sponsor

Kontos Foods Inc.

PO Box 628
, Paterson
, NJ
For more than 60 years we have produced premium-quality products using the finest ingredients and time-honored methods. The Kontos name will always be your guarantee of quality, flavor, and convenience.
Platinum Sponsor

La Terra Fina

1300 Atlantic St
, Union City
, CA
Since 1983, we’ve been using quality ingredients to make food you’ll want to share. Because if we’ve learned anything in the kitchen, it’s that good food is at the center of every great get-together.
Bronze Sponsor


77 Water St
, New York
, NY
We are proud to be part of a third-generation, family-owned company that is passionate about bringing you the world’s best dairy products.
Platinum Sponsor

Land O’Lakes Inc.

1200 County Road F W
, Saint Paul
, MN
We're committed to making our world a better place. After all, being a co-op means being a responsible partner and good neighbor.
Gold Sponsor

Lantmannen Unibake

2525 Cabot Dr Ste 300
, Lisle
, IL
Schulstad Bakery Solutions Pastries and Euro-Bake Bread are brands that stand proudly upon their heritage and expertise, while embracing the most modern baking techniques to create premium, authentic European pastries and bread.
Silver Sponsor

Lawrence Foods

2200 Lunt Ave
, Elk Grove Village
, IL
As a broadline manufacturer of premium bakery ingredients, our catalog includes icings, fruit fillings, crème fillings, dry mixes, fondant, glazes, fruit preparations, jellies and preserves, nutrition bar components and savory spreads.
Bronze Sponsor

Lesley Stowe Fine Foods

25 Cherry Blossom Rd
, Cambridge
, ON
N3H 4R7
lesley stowe raincoast crisps are baked in small batches, with the finest quality and premium ingredients. Enjoy as a topped appetizer or as a quick snack on-the-go.
Bronze Sponsor

LG Electronics

111 Sylvan Ave
, Englewood Cliffs
, NJ
Designed with you in mind, LG electronics offer the latest technology solutions to make life good.

LK Packaging

6000 Sheila St
, Commerce
, CA
LK provides stock and custom packaging solutions through an efficient supply chain, including innovative films, bags, containers and more, for discerning buyers who serve food processing, food retail and food service businesses.
Bronze Sponsor

Magnolia River Manufacturing

601 9th St
, Greeley
, CO
Magnolia River Manufacturing has been built on one simple ideal; Do The Right Thing. This extends to our employees our families our customers and our community.

Mary Ann’s Baking Co.

8371 Carbide Ct
, Sacramento
, CA
Our multiple production lines offer an ever-expanding variety of danishes, muffins, doughnuts, and more.

Norseland, Inc.

3 Parklands Dr Ste 102
, Darien
, CT
TINE, Norseland’s parent company, is owned by about 7,000 farmers: their agricultural traditions, knowledge, and passion is the foundation of our business. The Norseland family - farmers, employees, and partners - continue to build a food ecosystem that spans continents and generations.
Platinum Sponsor


PO Box 70579
, Point Richmond
, CA
Our complete product line from stand-alone paper baking molds to pastry trays adds distinction, style and the convenience of bringing your quality baked goods to market quickly.
Bronze Sponsor

Parmigiano Reggiano, Consorzio del Formaggio

Via Kennedy, 18
, 42124
, Reggio Emilia - Italy
Time, passion and traditional expertise all contribute to deliver the unparalleled experience of Parmigiano Reggiano. Known as the “King of Cheese” it is made with just a few simple ingredients: raw, unpasteurized cow’s milk, salt, and rennet.
Education Live Stage SponsorBronze Sponsor

Piller’s Fine Foods

443 Wismer Street
, Waterloo
, Ontario
N2K 2K6 Canada
Make memorable food experiences with Piller's. We craft delicious deli meats, sausages and snacks using traditional techniques like natural wood smoking and dry aging. With an assortment of foods and flavours made from only the finest ingredients and carefully blended spices, Piller's is the specialty meat brand for families and food lovers.
Bronze Sponsor


6096 McKee Rd
, Madison
, WI
Tamper Evident Salad Bowls with 4-Compartment Inserts
Silver Sponsor


One Riverway, Suite 2060
, Houston
, TX
Most companies grow by doing what everyone else does. Presenture grows by doing what no one else does. We help our clients formulate and maximize the results of their pivot initiatives.
Platinum Sponsor

Rational USA

1701 Golf Rd Ste C120
, Rolling Meadows
, IL
With over 1,200,000 RATIONAL appliances on the market, our appliances have become a standard in professional kitchens all over the world.

Red Apple Cheese LLC

1623B US Highway 8
, Barron
, WI
Whether you love classic varieties or bold flavors, we pride ourselves on delivering delicious, 100% natural Wisconsin cheeses to you and your family.
Silver Sponsor

Red Plate Foods

1968 NW Jack Lake Ct
, Bend
, OR
Free From Top 9 Allergens, Vegan, Gluten Free, Kosher, Non-GMO Project Baked Goods •Cookies •Cupcakes •Muffins •Granola
Gold Sponsor

Reser’s Fine Foods, Inc.

15570 SW Jenkins Rd
, Beaverton
, OR
Prepared salads, salad kits, side dishes, entrees, meal kits, desserts, fresh potatoes, sauces, dressings, tortillas, chips and salsas.
Platinum Sponsor

Rich Products Corporation

1 Robert Rich Way
, Buffalo
, NY
Toppings and Icings, Cakes, Donuts, Cookies, Breads & Rolls, Frozen Dough, Pizza; Fully Finished and Component Products; All-Natural, Gluten-Free and Plant-Based Products, etc.
Platinum Sponsor

Sabert Corporation

2288 Main St Extension
, Sayreville
, NJ
We are a leading global manufacturer of innovative food packaging products and solutions. Our company was founded in 1983 on a single mission: to enhance and advance the way people enjoy food by providing innovative and sustainable solutions.
Bronze Sponsor

Slow Dough Bread Co

9330 W Airport Blvd #100
, Houston
, TX
We founded Slow Dough Bread Co. in 2009 as the culmination of five generations of bakers perfecting their craft. Inspired by a vision to bring better bread to every table, we hope you’ll savor each bite as time well spent.
Bronze Sponsor

Suzy’s Cream Cheesecakes & Distinctive Desserts

9911 S Howell Ave
, Oak Creek
, WI
12oz Variety Cheesecake Quarter Pack. 4 Flavors: Turtle, Strawberry, New York Style & Marble Swirl. A selection of our favorite flavors in On-the-Go packaging.
Bronze Sponsor

The Killer Brownie® Company

650 Precision Ct
, Dayton
, OH
We craft rich, multi-layered, gourmet brownies that are unlike any dessert you’ve ever tasted.
Silver Sponsor

Tippin’s Gourmet Pies, LLC

5051 Speaker Rd
, Kansas City
, KS
At Tippin’s Pies, we know what people want – real ingredients and lots of flavor. When you bite into a Tippin’s Pie you’re getting something that’s been baked to perfection with quality ingredients and generously filled with delectable ingredients like apples or berries and creamy custards in flaky crusts.
Silver Sponsor

Top Seedz

P.O. BOX 164
, NY
Our products are made with simple, organic ingredients. They are made by hand. And, they are made for you to enjoy and share.
Silver Sponsor

Toufayan Baking

2024 20th Ln
, Greenacres
, FL
Still family owned over 90 years later, Toufayan® Bakeries produces over 100 varieties of baked goods daily, including product options and innovations created to meet a variety of specific consumer needs, such as Low Carb Bagels and Gluten Free Wraps.
Gold Sponsor

Upper Crust

55 Canarctic Dr
, Toronto
, ON
M3J 2N7
Over 39 Years of Excellence. We are a privately owned company, operated by active and dedicated leaders since 1982. We stand behind our people-first approach and foster human connections united by our shared love for artisan quality baked goods. Our state-of-the-art bakeries allows us to control the quality and integrity of our products and provide flexibility and speed in customization.
Gold Sponsor

Venus Wafers, Inc.

100 Research Rd
, Hingham
, MA
Crackers and Flatbreads; Kosher-Approved, Certified Organic, Non-GMO, Vegan and All Natural Ingredients; A Variety of Shapes and Sizes. Brands include: Mariner and CaPeachio's.
Bronze Sponsor

Volpi Foods

5263 Northrup Ave
, Saint Louis
, MO
Family owned and operated for over 120 years, Volpi has handcrafted fine cured meats with care using only traditional methods to give your family the fullest flavor and finest quality.
Gold Sponsor

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